The “All You Can Eat” project Is a food based series that is aimed to highlight pioneers in the food world. Active Ride Shop kicked the 4 part series off by creating a capsule with China Town heavyweight Howlin' Ray's. Johnny Ray and the team have come onto the scene with some force and show no signs of slowing down. “The Sando” lives up to the hype and draws parallel to Kanye West’s My Beautiful Dark Twisted Fantasy. Yes, it’s the perfect Chicken Sandwich. The daily scene in front of Howlin Rays makes you feel like you are in line to for a Nike SB Dunk drop. Beyond that, what really makes Howlin Ray’s special is the culture that Johnny has created. Active hopes to share that experience in an effort to inspire and rejuvenate. As part of Active Ride Shops new “All You Can Eat” series, they teamed up with the famous Howlin’ Ray’s Nashville Hot Chicken in Chinatown, Los Angeles. From merchandise to product design they all worked together to come up with the perfect collaboration. I had the honor of designing and help design some of the merchandise and product for the special event. Here is a video recap & photos of some of my work from the special invite only dinner event that included limited tees, hats, pins, & decks for the release. Also check out the #activeAYCE hashtag on Instagram for more pictures.